Beach Ready: Vibrant Hues & Fun Designs For Seaside Adventures

The upcoming summer season is all about embracing vibrant colors, bold prints, and retro-inspired styles when it comes to beach fashion trends. Brands are releasing fun and flirty designs perfect for seaside adventures. From one-piece swimsuits to beach coverups and wide-brimmed hats, there are endless stylish options to choose from. This guide will provide an overview of the key beach fashion trends for summer 2023 so you can plan your vacation wardrobe or shopping list.

Bold Prints

Bold and vibrant prints are a major trend for swimwear and beachwear this year. According to Harpers Bazaar, abstract prints like swirls, squiggles and psychedelic designs are having a major moment, especially in one-piece swimsuits (Source). Ganni and Solid & Striped both have cool, modern one-pieces with abstract prints that are perfect for making a statement on the beach.

Floral prints are also very on-trend but with a retro spin – think 60s inspired ditsy florals and delicate botanical prints as seen at Staud and Johanna Ortiz (Source). The key is feminine florals in bright, poppy colors like yellow, pink or orange. Pair your floral bikini with some cat-eye sunglasses for a seriously mod vibe.

Animal prints are taking on a bold, graphic feel as well. Retro-glam leopard spots are big for one-pieces this year, like on the belted maillots from Solid & Striped. Triangle bikini tops with an abstract zebra or cheetah print are also a strong look for 2023 (Source).

Vibrant Colors

This summer, bright and bold hues are dominating swimwear and beach accessory trends. According to fashion forecasters, some of the hottest colors for 2023 swim collections and beachside looks are fiery shades like Barbie pink, vibrant butter yellow, and sizzling red (L’Officiel Philippines, 2023). These lively colors add a playful, summertime energy to any beach ensemble.

Swimwear brands are embracing the trend for vivid tones and offering a range of colorful bikinis, one-pieces, coverups, hats, bags and more. Mustard yellow swimsuits will be a top look, as will swim separates in punchy greens and electric blues. Vibrant pinks in shades of fuschia or hot pink are forecast to be everywhere this summer as well. These bright colors stand out against tanned skin and white sand for an eye-catching poolside or seaside look.

For the most fashion-forward beachgoers, neon swimwear in shades like lime green, tangerine orange, and highlighter yellow will also be popular. Pairing these bold neons together or with equally bright accessories creates a playful, retro beach vibe. No matter your color preference, embracing vivid tones is the way to make a vibrant splash this summer.

Retro Inspiration

How retro styles from the 70s and 80s are making a comeback.

Vintage beach fashions from decades past are seeing a major revival in recent years. Retro prints and silhouettes inspired by the 1970s and 1980s are everywhere this swimwear season. From bold graphic prints to ruffles and lace accents, retro beach style is back in a big way.

Designers are taking inspiration from colorful Hawaiian prints and psychedelic patterns that were popular in the 1970s. Paired with high-waisted bottoms, these funky retro prints capture the carefree vibe of that era. Ruffled one-piece suits are also making a comeback, recalling the flirty swimwear trends of the 1980s.

Soak up the sunshine in a retro-inspired swimsuit or coverup this summer. With their vibrant hues and playful details, these vintage-chic fashions are perfect for a stylish day by the sea. It’s easy to create a far-out beach look with the latest retro gear. No summer wardrobe is complete without a nod to the funky beach styles of the past.

Ruffles & Lace

Nothing says feminine beachside elegance quite like ruffles and lace. This summer, designers are incorporating these delicate details into swimwear and coverups for a romantic, vintage-inspired look.

From flouncy one-piece swimsuits with ruffled necklines to breezy maxi dresses with tiers of lace ruffles, there are endless options for channeling boho beach goddess vibes. The lightweight, sheer fabrics like crochet lace and gauze feel airy and breathable on sun-drenched afternoons. Meanwhile, the soft ruffles add striking silhouette and movement perfect for seaside strolls.

For swimwear, look for supportive one-piece suits with strategic ruching, flattering ruffles around the bust and hips, and dainty lace trims. Pair with a sheer lace kimono or embroidered beach robe over top for stylish coverage walking to and from the shore. Or opt for a lace ruffle swim skirt to transform your favorite bikini into a chic high-waisted look.

Beyond swimwear, statement coverups get a dose of romance with lace kaftans, off-the-shoulder ruffle tops, and maxi dresses with tiered lace details. Go for all-white looks evoking Spanish tropical vibes or pastels for a soft, feminine aesthetic. Finish with a woven beach tote or floppy sun hat trimmed in ruffles or lace. Then don your flirty, flowing beach ensemble and channel your inner beach goddess vibes all day long.

One-Piece Swimsuits

One-piece swimsuits are having a major moment this summer. According to Vogue, “Summer 2023 Is All About the One-Piece Swimsuit” (source). The sleek, flattering silhouette is back in style. Designers are offering chic updates like cutouts, retro inspired high-waisted styles, and vibrant prints.

For the beach, look for a one-piece in a bright, eye-catching color or print. Floral, abstract, and graphic prints are trending for 2023. Deep v-necks, cutouts along the torso, and high-cut legs create a flirty look while keeping things more modest up top. Thicker shoulder straps offer comfort and support while you’re active at the beach.

Opt for a flattering retro inspired swimsuit with a high-waisted bottom to cinch and define your waist. Look for ruching, shirring, or gathering at the torso for a figure-flattering effect. For convenience while swimming, lounging, and playing beach games, a one-piece is the perfect choice.

Beach Coverups

The perfect beach coverup is the ideal pairing with your swimsuit for a stylish seaside look. Coverups allow you to go seamlessly from the beach to grabbing a bite or running errands while still feeling beach chic. When selecting a coverup, look for lightweight fabrics like cotton or linen that will keep you cool and dry quickly if wet.

Some of the best options for beach coverups this season include:

someone wearing a stylish floral print swimsuit coverup at the beach

  • Caftans and kaftans in bright, bold prints or breezy pastels. These airy silhouettes provide coverage while still being fashionable. Look for kaftans with fun embellishments like pom poms, tassels or embroidery.
  • Wrap skirts that tie at the waist or hip create a flattering silhouette. Asymmetric and high-low hems add visual interest.
  • Lightweight beach dresses and tunics can easily be thrown on over a swimsuit. Look for ruffle details, tie straps and side slits.
  • Sarongs are versatile pieces that can be wrapped and tied in different ways. Vibrant patterns and prints work well.
  • Sheer coverups like kimono robes and dusters provide a little coverage while still allowing your swimsuit to peek through.

No matter what silhouette you choose, pick a coverup in colors and prints that complement your swimsuit. Keep the overall look cohesive by pairing subdued solids with bold prints or matching similar hues. With so many stylish coverup options, you’ll look fabulous going from the beach to the boardwalk.

On-Trend Beach Bags and Accessories

Beach bags are a fun and functional accessory for carrying all your seaside essentials. This summer, look for bags in bright, punchy colors and bold prints that pop against sandy shores (source).

Vibrant hues like neon pink, lime green, and sunny yellow are trending for 2023. These playful bags add a cheerful vibe to your beach ensemble. Rattan and woven bags are also having a moment, featuring natural textures perfect for the seaside. Oversized and circular straw bags allow you to carry towels, snacks, sunscreen and more (source).

Look for details like fancy tassels, pom poms, and pineapple or shell embellishments. Waterproof and wipeable materials are great for wet swimsuits and sandy hands. Carry a stylish beach bag with ease using convenient backpack straps or crossbody options.

Beach Hats

A stylish beach hat is an essential accessory for seaside adventures. The sun’s rays can be intense at the shore, so it’s important to protect your face, scalp, ears, and neck. The right hat offers both sun protection and a fashionable look.

Wide-brimmed straw hats are a classic choice that never goes out of style. The brim helps shade your delicate facial skin from the sun. Styles like the classic fedora or floppy sun hat look chic and provide ample coverage from UV rays. For water play, opt for a tighter woven straw that can get wet without falling apart. Floppy straw hats with chin cords or scarves keep the hat securely on your head in ocean breezes.

Baseball caps are easy to pack and sport an effortlessly casual vibe. Look for canvas caps with a 3-inch brim for moderate facial protection. A neck flap is great for shielding the sensitive neck area. Breathable mesh panel caps work well for active beach days. And a cord lets you wear the cap around your neck when you want a break.

Big, bold sun hats make a vibrant style statement. Try an oversized brim hat in a vibrant print or floppy style. Or top off your look with a retro sun visor or glamorous wide brimmed design with florals and trims. Draw inspiration from vintage Hollywood starlets.

For maximum sun protection, opt for a sun hat made with UPF (ultraviolet protection factor) materials. UPF 50+ blocks 98% of the sun’s harmful UV rays. The addition of chin cords, neck flaps, and mesh ventilation ensures both safety and comfort under the summer sun.

Pair your sun hat with UV protection sunglasses for a polished, protected summer look. Follow the beach dress code by opting for breathable natural fabrics like linen, cotton, and straw. Then accessorize with a stylish sun hat that makes a fashion statement and shields you from the summer sun.

Some stylish and practical beach hats for sun protection include:
– Floppy wide-brim straw hats with UPF 50+[1]
– Vintage-inspired canvas caps with neck flaps
– Oversized sun visors in bold prints or retro fabrics
– Baseball caps with long bill and breathable mesh panels
– Packable roll-up straw hats with chin cords
– Colorful fedoras or panama hats made of natural fibers


The beach fashion trends for summer 2023 offer something for everyone. From bold, vibrant colors and prints to retro-inspired ruffles and lace, there is a swimsuit style to flatter every figure. One-piece swimsuits are back in a big way, providing a chic, elegant look. Beach coverups like kimonos, caftans, and sarongs give you options for styling your swimwear beyond the shore. Big, floppy sun hats and rattan beach bags pull the whole beachfront ensemble together. Metallics add a modern, edgy vibe to any outfit.

No matter your personal style, the summer 2023 swimwear and beachwear trends have you covered – literally! The season brings fresh inspiration that empowers people to feel confident and express themselves at the beach and beyond. With innovative silhouettes, artistic colors, and nostalgic prints, beach fashion rises to new heights this summer. So get ready to make a splash in swimsuits and coverups that celebrate your individuality.

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